Shaping tomorrow’s leaders: The first-ever MBA Program begins here.

MBU’s MBA launch introduced a dynamic sub-brand designed to captivate and engage prospective students, featuring a custom WordPress theme, out-of-home advertising in D.C. Metro, and digital display campaigns.

Information ArchitectureBrandingWebsite DesignDigital Display AdvertisingSocial Media DesignEmail & CRM DesignWebsite DevelopmentAPI IntegrationsSEOContent Management SystemsWeb AccessibilityAdministrator Training

// Strategy · Brandingdeployed

Mary Baldwin University

CategoryStrategy · Branding

Year2017

PlatformWordPress Multisite

Engagement4 Months

Statusdeployed

Mary Baldwin University's first-ever MBA program required a launch strategy that combined digital infrastructure, branded messaging, and multimedia outreach to establish competitive positioning in the education market.

Commonwealth Creative developed a dynamic sub-brand designed to captivate and engage prospective students. The project featured a custom WordPress Multisite theme, out-of-home advertising placements in the D.C. Metro system, and digital display campaigns that aligned branding and outreach efforts.

The enrollment campaign exceeded its targets within the four-month engagement, securing the program's success through strategic integration of CRM systems, email marketing, and SEO-optimized landing pages.

StrategyAIAutomation

AI Workflows for Agencies: The Playbook

9 proprietary AI workflows that automate end-to-end agency operations. From client onboarding to security audits, eliminate manual work and scale without headcount.