Supporting food accessibility on Giving Tuesday.

Every year, Northern Virginia Food Rescue participates in Giving Tuesday, a global movement celebrated on the Tuesday following Thanksgiving. This day inspires generosity and empowers communities to come together to support impactful causes.

Commonwealth Creative developed and executed a 30-day fundraising campaign that combined strategic branding, CRM configuration through Bonterra EveryAction, and targeted paid advertising to maximize donations for food accessibility.

The campaign included a downloadable “30-Day Momentum to Generosity Plan” toolkit, social media content, and integrated donation landing pages—all designed to convert awareness into measurable impact within a compressed timeline.